Hermès Birkin Bags as Investments


Are Hermès Birkin bags a better investment than the stock market or gold? Short answer: Yep, pretty much.* 


Pink Crocodile-Skin Birkin values at over $220,000

In 2015 a pink crocodile-skin Birkin sold for $223,000. Handbags increased in value by 13 to 14% - outperforming other collectable items such as fine wine, art, watches, jewelry, or whisky.

Last year the luxury handbag’s value increased by 13%, outperforming other collectable items such as fine wine, art, watches, jewelry, or whisky. For comparison, Banksy artwork increased by 23% since 2019, but the Birkin has increased by 42% during the same period. 

Only a handful of bags are made by Hermès each year due to the slow and detailed crafting of the bags along with materials and leathers that are difficult to source. This limits the ability to purchase new bags directly from Hermès, resulting in the infamous years-long waiting list. Therefore, a valuable and profitable resale market was born where the bag is more expensive to buy used than new.


And while Covid-19 has brought uncertainty at the direction of global financial markets, Hermès Birkin bags have held their value “better than gold” in these uncertain times. Reports have shown that secondary market prices for Birken bags have gone up even though the supply has also gone up.


Baghunter, an online retailer for luxury handbags, found that while the stock market and the value of gold can swing up and down, that was not the case for the value of the Hermès Birkin bag.  The bags have been on trend to increase in value by an average of 14.2 % and have been considered the “safest and least volatile investment market of the three.” The fact is that the value of the Birken bag has never decreased.

The Alternative Investment Industry


The alternative investment industry is expected to grow by 59% by 2023, reaching $14 trillion in assets, with institutional investors, as well as high-net-worth individuals. The alternative investment industry is essentially just a different way of investing where someone can invest on objects, for example, rather than stocks. Different forms would include art and antiques, real estate, and luxury products, just to name a few. 


RSE Archives, LLC (also known as Rally House) is a platform that specializes in buying and selling equity shares that enable investors to buy shares in a tangible asset. Rally was the first company to sell shares in a Birkin bag where investors purchase shares in an appreciating item, the Birkin in this instance, so they can profit from that appreciation. In a sense, people who cannot afford to purchase the luxury item could profit from its valued growth. It is just a further indication that there is a growing perception of the Birkin as a financial tool similar to stocks or securities.


In February 2020 they listed a rare Hermès Bordeaux Porosus Crocodile Birkin, a retail of $52,000, and offered 2000 shares at $26.25 per share allowing their members to “buy into” the bag in the same way that shareholders buy into a publicly traded company. Shares were acquired by a total of 270 investors in just seven minutes.

The Birkin’s shape is a registered trademark and, while they are no stranger to filing lawsuits against those who infringe on their trademark, it does make it easier for them to win because of their trademarked status.
 
It is important for brand owners to consider filing
design patents and trade dress for their pieces in order to protect and control who can use its likeness.



*All information and summaries are intended as informational only regarding Hermès Birkin bags. Nothing should be taken as investment advice or investment opinion and readers should seek out advice from a financial expert prior to acting on information provided in this article.


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All information and summaries are intended as informational only regarding legal trends and news. Nothing should be taken as legal advice or legal opinion and readers should seek out advice from legal counsel prior to acting on information provided by this blog. 


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